In honor of welcoming the New Year, we have redefined our mission statement at Hurley Chiropractic as we move into 2021!
“Our mission is to change lives by providing a level of quality care that exceeds expectations. We raise the bar. We change lives!”
Our founder and my mother, Dr. Christine Hurley, was famous for talking about Disney values. Even if you have never been to Disney World or DisneyLand, you know that it is a different experience than going to any another amusement park. How do they create a magical experience that is different from any place in the world?
Of course the first things we think of are seeing beloved characters come to life, wonderful food, impressive and exciting rides. But there are a million tiny details that make Disney a truly magical experience, that create and perpetuate these Disney values.
For example, in certain areas of the park, all things around you are small and low to the ground to give you a sense of being big and important. In other areas, things appear very large to give you a sense of awe and to emphasize the grandeur and majesty of the park. They are masters of forced perspective, they are intentional about the slightest detail in the architecture of each area. Cinderella’s castle looks like it has hundreds of floors and must be a thousand feet tall, when really the windows are not to scale, and there are many more windows than there are actual floors.
Another intentional detail is that there is a trash can every 6 feet at Disney, and it is mandatory for every employee to pick up any trash that they see immediately.
Cast members at Disney have a role to play and they absolutely must stay in character at all times. This is obvious for cast members that play Mickey Mouse or Donald Duck, but it includes every individual employee, even the ones managing the line to see Mickey, or the ones serving ice cream.
Likewise, at Hurley Chiropractic, we strive for every detail to create an intentional experience for our patients. Our patients not only enjoy better health and improved quality of life from receiving adjustments, muscle work, and physical rehab but also enjoy the friendly customer service and positive environment at our clinic.
For example, you may have noticed that when you call our office, every team member answers the phone:
“Hurley Chiropractic this is (team member’s name), I can help you.”
Dr. Christine Hurley started her practice with her mother as her front desk team member. They began answering the phones this way 26 years ago. Dr. Christine Hurley believed that this is a powerful way that we create an experience for every person that calls our clinic. We send the message that at Hurley Chiropractic, we can help you. Not only with scheduling the appointment, which may be the reason for your call, but we can help you by providing quality care that will balance your spines, optimize your nervous system, relax your muscles and improve your posture! We can provide patients with answers about their chronic pain and health issues that they haven’t been able to find elsewhere. We can help them play with their grandkids again, get back out on the golf course, or have a healthier and more comfortable pregnancy. We can help constipated babies poop, kids with ADHD focus better in school, and athletes perform better in their sports. We change lives!
At Hurley chiropractic, we work to create a Healing Space for every person who walks through our doors. We do that by being welcoming and friendly. We do that by listening closely to their needs and experiences. We create a Healing Space by making them feel safe and cared for.
At Hurley Chiropractic we remember that we are being trusted by our patients to touch their bodies. That is something very vulnerable, and we are honored to have that sacred trust. We always ask before moving around clothing and explain where and how our patients can expect to be touched. We treat every single person with the same care as we would if we knew they had experienced trauma. At Hurley Chiropractic, we are trauma informed and we create a safe space for all people.
At Hurley Chiropractic, we also know that creating an experience through table talk also goes far beyond our words. Even what we are thinking about while we have our hands on our patients affects their experience. This is why when our team arrives at work each day, we leave our personal issues at the door and we become the person that our patients need us to be that day.
I personally have a passion for prenatal chiropractic. When I do my initial consultation with a pregnant patient I always ask if they have picked out a name for their baby. I write it down so that when I put my hands on my patients belly, in my mind I am talking to the baby, calling them by name, and introducing myself to them. The moms may not know this, but they can feel the respect and care I have for their bodies and their babies.
How we show up each day, how we speak to our patients, and even what we think about while working with our patients, all go into creating their experience, and those differences are what makes us Hurley Chiropractic.
Happy New Year!
Dr. Emily Hurley